Multi-year promotional deal for poker's biggest spectacle goes to Asian company


Multi-year promotional deal for poker's biggest spectacle goes to Asian company

Everest, a subsidiary of the Asian group GigaMedia Limited has secured a key multi-year promotional agreement with the world's largest and most prestigious poker tournament - the World Series of Poker.

With over 50 000 participants from around the world competing for a prize pool of over US$150 million, all in front of a broadcast audience of over 350 million households worldwide during over 2700 broadcast hours, the WSOP is unchallenged as the biggest spectacle in the poker business.

Under the terms of the deal announced this week, Everest Poker will be the sole online poker-related table sponsor of the WSOP and will enjoy a prominent logo position on the "felt" on every table in the competition as well as exclusive brand positioning on the coveted "inner-rung" of the championship table.

The alliance also includes other prominent on-site visibility at the WSOP, including hanging banners and barricade logos.

"We are very pleased to have Everest Poker join the World Series of Poker family," said WSOP Commissioner Jeffrey Pollack. "Everest Poker is one of the leading poker brands in Europe and around the world and will help strengthen our own brand even further."

"We are very proud, very excited for Everest Poker to be the sole poker related table sponsor of the World Series of Poker, one of the greatest championship events in the world," stated GigaMedia Chief Executive Officer Arthur Wang. "We plan to bring our large international player base to the WSOP to make it an even greater event in partnership with Everest Poker."

The WSOP is operated by a subsidiary of Harrah's Entertainment, the world's largest provider of branded casino entertainment. The 2008 WSOP will start on May 30 in Las Vegas, with an exciting line-up of 55 different events.

Everest Poker is exclusively powered by GigaMedia software, which it originally acquired on taking over the Canadian gambling software developer Grand Virtual several years ago . Everest's innovative suite of poker offerings include tutorials, training rooms and strong support services, all fully localised in 15 languages.

GigaMedia Limited is registered in Singapore as a major provider of online entertainment software and services. The company also operates online games businesses including FunTown, a leading Asian casual games portal in Taiwan and the world's largest online MahJong game site in terms of revenue, and T2CN, a leading online sports game operator in China.

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